INITIATIVES
Catmosphere’s Initiatives are designed to present active, inclusive and ingoing opportunities for individuals and organizations everywhere to lean in to the collective wellbeing conversations, learn about them and demonstrate personal commitment by getting involved.
CATWALK
The annual global Catwalk raises awareness about collective wellbeing through the lens of Big Cat conservation, with a special focus on the Arabian Leopard, taking the form of an up-to-7km walk, open to everyone, anywhere, of all abilities. With the aims of activating both fitness and learning, to create a community that is not only informed but also invested.
CATWALK TRAILS
The establishment of permanent walking trails in different countries that will be branded “Catwalk Trails” and dedicated to a Big Cat that is indigenous to that country. The first Catwalk Trail, The Arabian Leopard Celebration Trail, was inaugurated in AlUla, Saudi Arabia, in February 2023, with discussions underway to secure other locations in different countries based on the Big Cat indigenous to the respective country.
INTERNATIONAL DAY OF
THE ARABIAN LEOPARD
Following the proclamation of February 10 as International Day of the Arabian Leopard, Catmosphere continues to promote this date as a catcall to further the cause of the Arabian Leopard, and as a symbol to improve our collective wellbeing by promoting Big Cat conservation activities worldwide. Selected photos of Arabian Leopard Day, kindly shared by the Royal Commission for AlUla.
