Catwalk
Catwalk is a global, outdoor walk of up to 7km, created to raise awareness about the issues that affect our interconnected wellbeing through the stories of Big Cats and their conservation challenges.
Launched in 2021, Catwalk mobilizes people worldwide on one day each year to walk, run, swim, or participate in any way they are able, to draw attention to the environmental issues that affect Big Cats, and ultimately all of us.
Catmosphere provides participants and stakeholders with educational material about the seven Big Cats and their conservation issues, to raise awareness about these majestic animals and our shared environmental challenges. To add to the fun, participants use this knowledge to select the Big Cat they would like to dedicate their walk to, (when registering), and the most popular species is announced after the event.
Catwalk provides an opportunity for people to join a global community that shares similar concerns about local issues. It also encourages people to be active, and improve individual health.
Since its inception, the fun, inclusive format has inspired an outpouring of creativity, with people expressing enthusiasm through unique outfits, art, environmental spin-offs, and ever-increasing participation numbers and nations. It has also served as a vehicle for Catmosphere’s partners to engage their own networks, and provide invaluable support while participating in a worthwhile initiative that benefits the greater good.
Over
190,000
people
At least
136
countries
Participation increase of over
135%
year on year
One Giant Step for Big Cat Conservation
For the 2021 Catwalk, the AlUla team harnessed the talent of local volunteering group, Hammayah youth, who not only supported through participation, but managed to organise themselves to walk 7km in the shape of an Arabian Leopard paw print!
Catwalks in Big Cat Territory
Rangers from the Great Plains Foundation show which Big Cat they are dedicating their Catwalk to. The Foundation manages over one million acres across Botswana, Kenya and Zimbabwe, lands that are home to lions, leopards and cheetahs.
Social Media Videos
Catwalk is a Celebration!
Year on year, Catwalk’s fun, inclusive format has inspired an outpouring of creativity, with people expressing enthusiasm through unique outfits, art, environmental spin-offs, and ever-increasing participation numbers and nations.