ABOUT CATMOSPHERE
A STORY ABOUT
BIG CAT
CONSERVATION
AND HOW ALL OUR
WELLBEING IS INTERCONNECTED
CONTEXT
HOW IT ALL STARTED…
Catmosphere is a foundation that uses the stories of Big Cats and their conservation challenges to encourage us all to take action to address our collective wellbeing.
Catmosphere’s initiatives aim to use the concepts of health and conservation to straddle sectors, audiences and partnerships in uniquely impactful ways.
THE PANDEMIC MADE IT APPARENT TO EVERYONE EVERYWHERE THAT
ALL OUR WELLBEING IS INTERCONNECTED.
IN 2020, THE WORLD UNDERSTOOD THAT...
A HEALTHY ENVIRONMENT IS CRUCIAL TO HUMAN HEALTH
24%
of all global human deaths is attributable to environmental factors.
1/4
of the world's population are at health risks from not doing sufficient exercise in our increasingly sedentary society.
STARING INTO THE FACE OF EXTINCTION
BIG CATS ARE
EVEN MORE
DEPENDENT ON
THEIR ENVIRONMENT
While the main threats vary by species, Big Cats are all in decline due to decreasing habitat and prey availability, increased poaching and other incidents related to conflict with humans and our infrastructure. Panthera has identified at least four main threats to the cats as being: loss of habitat; direct human-cat conflict; that Big Cats themselves are being hunted for illegal trade; and that their own prey is also over-hunted, so their own food supply is depleted.
Tigers, Lions, Leopards and Cheetahs have disappeared from between
65% AND 96%
of their historic ranges.
Lion 
Jaguar 
Leopard 
Cheetah 
Snow Leopard 
Puma 
Tiger MEET THE 7 BIG CATS
LEARN MORE ABOUT BIG CATS
Lots of interesting facts to learn about Big Cats.
MEET THE
Lion
They have the loudest roar of any cat, and love to live in groups called ‘prides’. Do you Like Lions?
LEARN MORE >
MEET THE
Jaguar
Jaguars are excellent swimmers, often hunting in water. Do Jaguars make you Jump for Joy?
LEARN MORE >
MEET THE
Leopard
Leopards are great tree climbers and are pretty fast, strong and able to swim. Do you Love Leopards?
LEARN MORE >
MEET THE
Cheetah
Cheetahs are the fastest land mammal, with a body built for speed. Are you Charmed by Cheetahs?
LEARN MORE >
MEET THE
Snow Leopard
Snow Leopards can cover marathon distances in a single night. Are you Smitten by Snow Leopards?
LEARN MORE >
MEET THE
Puma
The Puma is known by many names and has a range that extends from Alaska to Argentina. Are you Partial to Pumas?
LEARN MORE >
MEET THE
Tiger
The Tiger is an athletic all-rounder, the most versatile Big Cat. Are you Transfixed by Tigers?
LEARN MORE >MEET THE 7 BIG CATS
LEARN MORE ABOUT BIG CATS
Lots of interesting facts to learn about Big Cats.
MEET THE
Lion
They have the loudest roar of any cat, and love to live in groups called ‘prides’. Do you Like Lions?
LEARN MORE >
MEET THE
Jaguar
Jaguars are excellent swimmers, often hunting in water. Do Jaguars make you Jump for Joy?
LEARN MORE >
MEET THE
Leopard
Leopards are great tree climbers and are pretty fast, strong and able to swim. Do you Love Leopards?
LEARN MORE >
MEET THE
Cheetah
Cheetahs are the fastest land mammal, with a body built for speed. Are you Charmed by Cheetahs?
LEARN MORE >
MEET THE
Snow Leopard
Snow Leopards can cover marathon distances in a single night. Are you Smitten by Snow Leopards?
LEARN MORE >
MEET THE
Puma
The Puma is known by many names and has a range that extends from Alaska to Argentina. Are you Partial to Pumas?
LEARN MORE >
MEET THE
Tiger
The Tiger is an athletic all-rounder, the most versatile Big Cat. Are you Transfixed by Tigers?
LEARN MORE >SO... WHY CATMOSPHERE?
CREATING A
BETTER WORLD
FOR BIG CATS
By focusing on how self-care and caring for nature are intrinsically linked, Catwalk strives to demonstrate that
ALL OUR WELLBEING
IS INTERCONNECTED
2021 RESULTS
IN ITS FIRST YEAR, CATMOSPHERE DELIVERED…
CATWALK
FLAGSHIP CAMPAIGN
GLOBAL 3D
ARABIAN LEOPARD
ARABIAN
LEOPARD DAY
Over 34 International
Partnerships
To amplify the Catwalk campaign, Catmosphere is leveraging strategic partnerships with sector specialists in the tech sphere, alongside global endorsements from several leading non-profit sports organizations.
4 Endorsement Partners
(International Olympic Committee, Special Olympics, Peace and Sport, TAFISA)
2 Strategic Partners
(MBC, Google, including subsidiaries YouTube and FitBit)
18 Catalyst Partners
8 Friendship Partners
